Lean In Circles
Circles combine skill building resources with the power of camaraderie and support. Go further faster together.
- We provide everything you need
- Meet online or in-person
- 97% of members credit their Circle with a positive change
How to Use Stories to Win Over Others
Studies show that we are wired to remember stories much more than data, facts, and figures. But when data and stories are used together, audiences can be deeply moved. Aaker demonstrates the importance of stories to persuade others and shape how they see you. You can use the magic of stories to be more persuasive, move people to action, and progress in your career. Visit powerofstorystanford.com for more content on the power of stories.
By Jennifer Aaker, Professor of Marketing at the Stanford Graduate School of Business
